Out of 60 people this is our result…
Target Audience: Willing
Shoelace Tightener VS Double Knot: Shoelace Tightener
The result for the target audience was: 45 willing to 15 unwilling.
The result for the shoelace tightener VS double knot was: 43 willing to 17 unwilling.
Our target audience expects the following in our product:
Affordability 100%
Durability 87.5%
Flexibility 87.5%
Small in size 87.5%
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